Meet Aaron London
I'm a heavy diesel mechanic turned digital marketer, and the person who actually runs every AJ Results account. Here's how I went from fixing cars and dump trucks to helping businesses with their marketing.
It started with my dad
My father was a mechanic. He worked his way off the tools and went on to become a sales leader in his industry, and he was also one of my biggest inspirations.
The biggest thing he taught me wasn't about engines or selling. It was about people. Look after your customers properly and treat them right. Great customer service is a value he drilled into me, and it showed early. Within my first few weeks as an apprentice, one of the qualified mechanics pulled me aside and made positive comments about how good I was with customers. I've never forgotten it.
I followed Dad onto the tools, but I went a few steps further and became a heavy diesel mobile plant mechanic. I started out on cars and worked my way up to the big dump trucks on mine sites. Still, I always knew I wanted to end up in sales, like he did.
There was just one catch. I wanted to work for myself.
That's when I found digital marketing. It's sales, just done at scale. The right ad or the right Google ranking puts a business in front of people who are ready to buy.
I started studying marketing and sales in 2023, picked up freelance work and learned from mentors along the way. The more I learned, the more I saw businesses paying good money for marketing that just wasn't being done properly. I knew I could provide a better service, the kind Dad taught me. So in November 2025, I launched AJ Results.
A few weeks later, in early December, Dad passed away.
That's when AJ Results stopped being a side project. I decided I was going to take it seriously, work for myself and build something that would make him proud. Every client I look after gets the same customer service he taught me. That's how I keep his lesson going.
What the workshop taught me about marketing
Being a mechanic turns out to be pretty good training for marketing. The same habits that keep a customer's machine running keep their phone ringing.
Diagnose before you spend
A good mechanic doesn't throw parts at a problem. Every job starts with a free audit, so we know exactly where your money is leaking before anything new gets spent. It's how I run Google Ads campaigns that chase buyers, not browsers.
Explain it in plain English
You'd never trust a mechanic who hides behind jargon. You get straight answers on calls, enquiries and cost per lead, not a report full of impressions.
Do the maintenance
Rankings are like servicing. Skip it and things go downhill. Steady, ongoing work is what gets you into the map pack and keeps you there, which is what my local SEO service is built around.
Build it to last
Cheap fixes come back to bite you. A website built to convert is fast, works on a phone, and is set up from day one to turn visitors into enquiries.
Three ways I get you more leads
I work with all kinds of local and service businesses across Australia. Pick the one that fits, or run them together.
The rules I run by
You deal with me
AJ Results is me. No account managers and no juniors. The person you speak to is the person doing the work.
One client per industry, per area
Once your industry is taken in your area, I won't work with your competitor down the road.
You own everything
Ad accounts, website, data and tracking all sit in your name. If we ever part ways, it all stays with you.
Month to month
No lock-in contracts. You stay because it's working, not because you're stuck.
Real businesses, real results
★★★★★"We had a 700% return on investment from the first job we closed off the campaign. It paid for itself immediately."
★★★★★"Our bookings went up big time and Aaron has been easy to deal with the whole way through."
★★★★★"The service has been fantastic and it has been worth every cent. Would recommend to any local business."
Yes, I still pick up the spanners
I still do contract diesel work alongside AJ Results. Between the two, I like to think I've earned the title of hardest working SEO expert in Adelaide. I gave it to myself, then got the page onto Google to prove the point.
Let's see where your leads are going
Send through your website, ad account or Google Business Profile and I'll come back with a free audit showing what's working, what isn't, and the quickest win.