Effective Wash Solutions: a $3,000+ job from Meta Ads in the first week
How we got Mitch advertising his business on Meta without a big budget or a fancy camera crew. The first job he booked, a pressure washing job worth just over $3,000, came in the first week. Two months later he had to switch the ads off because he was fully booked.
Client Effective Wash Solutions
Industry Exterior home cleaning
Area Enfield and across Adelaide, SA
Services Meta Ads
Website effectivewashsolutions.com.au
No big budget
$11 a day on the lead campaign.
No camera crew
The ad was filmed on an iPhone and a tripod.
$3,000+ job
A pressure washing job, booked in the first week.
The starting point
Plenty of small business owners put off advertising because they think it takes a big budget and a professional video crew. It doesn’t.
Mitch runs Effective Wash Solutions, cleaning solar panels, pressure washing, windows, gutters and refurbishes decks across Adelaide. The goal was simple: get him advertising with what he already had, and get leads coming in.
What we did
- Set up his Meta Ads account properly from the start.
- Built a lead campaign around one clear offer: whole home cleaning packages.
- Was there on the day to help Mitch film the ad on a simple iPhone and tripod, coaching him on what to say and do, with Mitch on camera in front of his branded ute.
- Kept the budget lean at $11 a day.
- Set up a retargeting campaign, ready to put Mitch back in front of a warm audience.
The results
In September 2026, the campaign brought in 9 leads at $35.05 per lead, from $315.44 in ad spend. It reached 4,542 people, with 10,181 impressions.
Within the first week, Mitch booked a pressure washing job worth just over $3,000. More jobs followed, and after two months he had to switch the ads off because he was fully booked.
Leads in the first month
Cost per lead
Pressure washing job, booked in week one
What one job is worth
Mitch spent $315.44 on ads in September. The first job he booked from those leads was worth just over $3,000. That’s more than nine times the month’s ad spend, from a single job, before counting the jobs that came after it.
Hear it from Mitch
Why it worked
People don’t need a polished TV ad to trust a local business. They want to see who’s turning up at their house. I was there on the day to coach Mitch on what to say and do, and a straightforward video of him, shot on his phone in front of his work ute, did exactly that. It cost nothing to produce. Pair that with an account set up properly, one clear offer and a lean daily budget, and a single job covered the ad spend many times over.
About Effective Wash Solutions
Effective Wash Solutions is an exterior home cleaning business based in Enfield, servicing Adelaide from Gawler and Salisbury to Glenelg, Unley and Mt Barker. Mitch and the team handle solar panel cleaning, pressure washing, window cleaning, gutter cleaning and deck oiling.
0406 381 593 · Visit the Effective Wash Solutions website · Find Effective Wash Solutions on Google
Want results like Mitch's?
You don’t need a big budget or a camera crew to start advertising. I set up and run Meta Ads campaigns that bring in leads for local businesses.