Noahs Arc Dog Wash: ranking for the right keyword and doubling calls from Google
How Google Business Profile optimisation and on-page SEO got Noahs Arc Dog Wash ranking for “mobile dog wash”, the search that actually brings in bookings, and more than doubled the calls coming from their Google profile.
Client Noahs Arc Dog Wash
Industry Mobile dog wash and grooming
Area Rooty Hill and Western Sydney, NSW
Services Google Business Profile optimisation, on-page SEO
Website noahsarcdogwash.com.au
The right keyword
Now ranking much better for “mobile dog wash”, not just “dog wash”.
56 calls
Straight from their Google profile, May to September 2026.
No ads needed
A steady flow of new and returning customers from Google alone.
The starting point
Noahs Arc Dog Wash came to us after being locked in with an international agency and not happy with the results they were getting.
They ranked OK for “dog wash”, but that wasn’t the search that mattered. As a mobile service, they wanted to show up when people searched “mobile dog wash”: customers looking for someone to come to them.
What we did
- Set "mobile dog wash" as the target keyword, the search that matches what they actually offer.
- Optimised their Google Business Profile so Google clearly understands they're a mobile service and the areas they cover.
- Did on-page SEO on their website so it backs up the profile for mobile dog wash searches.
The results
After the Google Business Profile optimisation and on-page SEO, Noahs Arc Dog Wash is ranking much better for “mobile dog wash”.
Their profile now brings in a steady flow of leads on its own. Between May and September 2026, 56 calls were made straight from their Google Business Profile, up 115.4% on the same months in 2025.
Calls from their Google profile, May to Sept 2026
Calls compared with May to Sept 2025
Leads coming from their Google profile alone
Leads without paying for ads
The biggest change isn’t just the numbers. Noahs Arc Dog Wash now has a steady flow of leads from their Google profile alone, plus returning customers, without the stress of feeling like they need to run paid advertising to stay busy.
Every call from the profile comes in without a cost per click.
Hear it from Noahs Arc
Why it worked
Ranking for “dog wash” looked fine on paper, but it wasn’t the search that brings in their customers. People searching “mobile dog wash” want someone to come to them, which is exactly what Noahs Arc does. Focusing the Google profile and website on that search put them in front of the right people, at the moment they’re ready to book.
About Noahs Arc Dog Wash
Noahs Arc Dog Wash is a mobile dog wash based in Rooty Hill, offering stress free bathing and grooming right to your door across Western Sydney.
Want results like Noahs Arc?
I help local businesses get found on Google for the searches that actually bring in work, so you’re not relying on paid ads to stay busy.