Digital marketing for painters in Adelaide
Local SEO, Google Ads and websites for painters and decorators who are great at the job but hard to find on Google.
For painters, the Google Business Profile does most of the heavy lifting. Get the categories, services, photos and reviews right, back it up with a website that lists every service and suburb, and build local citations. One of my painter clients went from invisible to the top 3 in a week.
What keeps a painter booked out
Being found in your own area
Most people search “painter near me” or “painter [suburb]”. If you’re not in the map pack where you work, you’re relying on word of mouth alone.
Showing the quality of your work
Painting is visual. Before and after photos on your profile and website do more selling than any slogan.
Reviews that mention the job
A steady stream of reviews mentioning interior, exterior or the suburb helps you rank and helps the next customer trust you.
How I help painters get more work
Get into the Google Maps top 3 for painter searches in the suburbs you service. This is where most painting work comes from.
Pick up homeowners and property managers searching right now for an interior, exterior or commercial painter.
Show off before and after work to homeowners nearby. Great for seasonal exterior repaints.
A site with a page for each service, from interior and exterior painting to feature walls and repairs, so you rank for all of them.
The searches worth owning
Different jobs come from different searches. Here’s where I’d focus for painters, job by job.
| Job | How people search | Where to focus |
|---|---|---|
| Interior repaints | “interior painter [suburb]”, “house painters near me” | Local SEO |
| Exterior repaints | “exterior house painting”, “painter near me” | Local SEO and Google Maps |
| Commercial work | “commercial painter Adelaide” | Google Ads and website |
| Feature walls and finishes | “feature wall painter”, “venetian plaster” | Service pages |
| Rentals and property managers | “end of lease painting”, “rental property painter” | Google Ads |
| Roofs and fences | “roof painting [suburb]”, “fence painting” | Local SEO |
Search examples show typical wording, not exact search volumes. Every area is different, so I check real data for your suburbs before spending a dollar. Meta Ads works differently: it reaches people before they search, which is why it sits in the services above rather than this table.
Real results
Fred had over 30 years of experience but wasn’t in the top 20 for “painter elizabeth” anywhere on a 169 point map. After Google Business Profile optimisation, on-page SEO and local citations, he was in the top 3 for “painter decorator elizabeth” at 168 of 169 points within a week. The first job he closed returned 700% on his SEO spend.
ROI from the first job
map points in the top 3
Why painters work with AJ Results
- You deal with me. No account managers or juniors, the person you speak to does the work.
- Only one painter per area. I never work for your competitor down the road.
- You own everything. Ad accounts, website and data all stay in your name.
- Month to month. No lock-in contracts, you stay because it works.
Questions painters ask about marketing
How long does local SEO take for a painter?
It depends on your area and competition. Fred Moreno went from invisible to the top 3 within a week of the work going in, but every market is different. You see heat maps showing exactly where you rank as things move.
Do I need a website to rank on Google Maps?
You can rank without one, but a website that matches your profile makes it much easier, especially for competitive suburbs and services. It also gives customers somewhere to see your work.
What photos should a painter put on Google?
Real before and after shots of your own jobs, your ute and your team. Upload them regularly rather than all at once.
Are Google Ads worth it for painters?
They can be, especially for commercial work, property managers, or filling a gap in the calendar quickly. For most residential painters, local SEO gives the better long term return.
Will you work with other painters near me?
No. I only take on one painter per area, so I’m never helping a competitor down the road.
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Want more painters work coming in?
Book a free audit. I’ll look at your Google profile, website and ads, and show you exactly where the work is being lost.