Digital marketing for solar and battery installers in Adelaide
Meta Ads, Google Ads, local SEO and websites for solar and battery installers who want quality enquiries from homeowners ready to go ahead.
Solar is a considered purchase. Meta Ads with a clear offer bring in homeowners thinking about solar or batteries, Google Ads catch people already comparing quotes, and a website with reviews and real installs builds the trust that closes the job.
What keeps a solar installer busy
Quality over quantity
Cheap lead lists bring tyre-kickers. Your own campaigns, with the right questions on the form, bring homeowners who are serious.
Trust in a crowded market
Homeowners get several quotes. Reviews, real installs and a local face help you stand out from the call centres.
Batteries and upgrades
Battery add-ons and system upgrades for existing solar owners are a growing source of work.
How I help solar installers get more work
Rank in Google Maps for solar and battery searches in your area, so homeowners find a local installer first.
Run lead campaigns with a clear offer and qualifying questions, so enquiries are worth calling back.
A website with your installs, reviews, the brands you use and a quote form that asks the right questions.
The searches worth owning
Different jobs come from different searches. Here’s where I’d focus for solar installers, job by job.
| Job | How people search | Where to focus |
|---|---|---|
| Solar installs | “solar installer Adelaide”, “solar panels [suburb]” | Google Ads and Local SEO |
| Home batteries | “home battery installer Adelaide” | Google Ads and service pages |
| Quotes and pricing | “solar quote”, “solar panel cost Adelaide” | Google Ads and a pricing page |
| Upgrades | “add battery to existing solar” | Service pages |
| Repairs and inspections | “solar inverter repair”, “solar panel inspection” | Google Maps |
| Commercial solar | “commercial solar Adelaide” | Website and Google Ads |
Search examples show typical wording, not exact search volumes. Every area is different, so I check real data for your suburbs before spending a dollar. Meta Ads works differently: it reaches people before they search, which is why it sits in the services above rather than this table.
Results for other local businesses
Here’s what the same approach has done for other local service businesses.
Painter, local SEO. Invisible to the Google Maps top 3 in a week, and 700% ROI from the first job.
Electrician, Meta Ads. 21 leads in a month at $32.22 each, straight into ServiceM8.
Exterior cleaning, Meta Ads. A $3,000+ job in the first week on $11 a day.
Mobile dog wash, local SEO. Calls from Google up 115%, no ads needed.
Why solar installers work with AJ Results
- You deal with me. No account managers or juniors, the person you speak to does the work.
- Only one solar installer per area. I never work for your competitor down the road.
- You own everything. Ad accounts, website and data all stay in your name.
- Month to month. No lock-in contracts, you stay because it works.
Questions solar installers ask about marketing
Are Meta Ads good for solar?
Yes, with the right offer and a form that asks a few qualifying questions, like home ownership and roof type. That filters out a lot of enquiries that won’t go ahead.
Why are my enquiries low quality?
Usually broad targeting or a form that’s too easy to fill in. Tightening both brings fewer but better enquiries.
Should I show prices on my website?
Showing starting prices or package examples can help filter enquiries and build trust, but it’s your call.
Can I run battery offers to existing solar owners?
Yes. Battery offers can run to homeowners in your suburbs, and retargeting brings back people who have already visited your battery page.
Will you work with other solar installers near me?
No. I only take on one solar installer per area.
Marketing for other industries
ElectriciansPaintersExterior CleaningPet ServicesMechanicsPlumbersBuildersFinance BrokersChildcareLandscaping & IrrigationProperty ManagementFire SafetyBuilding & Pest InspectorsTutoring & Music LessonsAir Conditioning & HVACRoofing & GuttersConcreting & PavingPest ControlDiesel & Plant MechanicsReal EstatePhysio & Allied HealthCleaningCar Detailing & TintingAll industries
Want more solar installers work coming in?
Book a free audit. I’ll look at your Google profile, website and ads, and show you exactly where the work is being lost.