Digital marketing for physios and allied health clinics in Adelaide
Local SEO, Google Ads and websites for physios, chiropractors, podiatrists and other allied health clinics that want more new patient bookings.
Most new patients search locally, like “physio near me” or “sports physio [suburb]”, then check reviews and availability. A Google Business Profile for each clinic, a website with a page for each treatment and Google Ads on high intent searches bring in bookings. Health advertising has its own rules, so copy is written with them in mind.
What keeps a clinic's appointment book full
Being found locally
Patients want a clinic close to home or work. Ranking in Google Maps for your suburb is essential.
Treatment specific searches
People search for the problem they have, like back pain or a sports injury. A page for each treatment helps you show up.
Easy booking
If booking online is quick, more people book. If it’s hard, they go to the next clinic.
How I help allied health clinics get more work
Show up for people searching for treatment right now, like “physio near me”.
Promote services like clinical pilates or new patient appointments to local people.
A website with a page for each treatment and practitioner, with your online booking front and centre.
The searches worth owning
Different jobs come from different searches. Here’s where I’d focus for allied health clinics, job by job.
| Job | How people search | Where to focus |
|---|---|---|
| Physio | “physio near me”, “physiotherapist [suburb]” | Google Business Profile |
| Sports injuries | “sports physio [suburb]” | Service pages and SEO |
| Back and neck pain | “back pain treatment [suburb]” | Google Ads and service pages |
| Chiropractic | “chiropractor near me” | Local SEO |
| Podiatry | “podiatrist [suburb]” | Local SEO |
| Clinical pilates | “clinical pilates [suburb]” | Google Ads and a service page |
Search examples show typical wording, not exact search volumes. Every area is different, so I check real data for your suburbs before spending a dollar. Meta Ads works differently: it reaches people before they search, which is why it sits in the services above rather than this table.
Results for other local businesses
Here’s what the same approach has done for other local service businesses.
Painter, local SEO. Invisible to the Google Maps top 3 in a week, and 700% ROI from the first job.
Electrician, Meta Ads. 21 leads in a month at $32.22 each, straight into ServiceM8.
Exterior cleaning, Meta Ads. A $3,000+ job in the first week on $11 a day.
Mobile dog wash, local SEO. Calls from Google up 115%, no ads needed.
Why allied health clinics work with AJ Results
- You deal with me. No account managers or juniors, the person you speak to does the work.
- Only one clinic per area. I never work for your competitor down the road.
- You own everything. Ad accounts, website and data all stay in your name.
- Month to month. No lock-in contracts, you stay because it works.
Questions allied health clinics ask about marketing
Are there rules for advertising a health clinic?
Yes. Regulated health services in Australia have advertising guidelines from Ahpra, covering things like testimonials and claims about outcomes. Ads and pages are written with those in mind and checked with you before going live.
Can we use patient reviews in our marketing?
Be careful. Reviews on your Google profile are fine to have, but the rules on using patient testimonials in your own ads and website are strict for regulated health services.
Should each practitioner have a page?
It helps. Patients like to know who they’ll see, and practitioner pages can rank for specific treatments.
Do we need a separate Google profile for each clinic?
Yes. Each location should have its own profile and its own page on your website.
Will you work with other clinics near us?
No. I only take on one clinic per profession, per area.
Marketing for other industries
ElectriciansPaintersExterior CleaningPet ServicesMechanicsPlumbersBuildersFinance BrokersChildcareLandscaping & IrrigationProperty ManagementSolar InstallersFire SafetyBuilding & Pest InspectorsTutoring & Music LessonsAir Conditioning & HVACRoofing & GuttersConcreting & PavingPest ControlDiesel & Plant MechanicsReal EstateCleaningCar Detailing & TintingAll industries
Want more allied health clinics work coming in?
Book a free audit. I’ll look at your Google profile, website and ads, and show you exactly where the work is being lost.