Digital marketing for childcare centres in Adelaide
Local SEO, Meta Ads, Google Ads and websites for childcare centres, kindies and early learning centres that want more enrolment enquiries.
Parents search locally, like “childcare near me” or “kindy [suburb]”, then compare reviews and photos. A Google Business Profile for each centre, a website with a page per location and Meta Ads with enrolment forms help keep the waiting list full.
What keeps a centre's enrolments full
Being found by local parents
Parents want care close to home or work. Ranking in Google Maps for each centre’s suburb is essential.
Showing what a day looks like
Photos and video of your rooms, outdoor areas and educators help parents picture their child there.
Easy enquiries
Book a tour, join the waiting list or ask a question. The easier it is, the more enquiries you get.
How I help childcare get more work
Rank each centre in Google Maps for childcare, kindy and early learning searches in its suburb.
Reach parents searching right now, especially in the lead-up to a new enrolment year.
Run enrolment campaigns with instant forms, so parents can enquire without leaving Facebook or Instagram.
A website with a page for each location and clear enrolment, tour and waiting list buttons.
The searches worth owning
Different jobs come from different searches. Here’s where I’d focus for childcare, job by job.
| Job | How people search | Where to focus |
|---|---|---|
| Long day care | “childcare near me”, “childcare [suburb]” | Google Business Profile |
| Kindy and preschool | “kindy [suburb]”, “preschool near me” | Local SEO |
| Early learning | “early learning centre [suburb]” | Website and SEO |
| Before and after school care | “OSHC [suburb]” | Google Ads |
| Next year’s enrolments | “childcare enrolments [year]” | Google Ads ahead of enrolment season |
| Centre tours | “childcare centre tour” | Website buttons and tracking |
Search examples show typical wording, not exact search volumes. Every area is different, so I check real data for your suburbs before spending a dollar. Meta Ads works differently: it reaches people before they search, which is why it sits in the services above rather than this table.
Real results
Recent childcare work
I recently rebuilt the website for a two-location childcare centre, updated both of their Google Business Profiles and set up Meta Ads with instant forms for enrolment enquiries.
Painter, local SEO. Invisible to the Google Maps top 3 in a week, and 700% ROI from the first job.
Electrician, Meta Ads. 21 leads in a month at $32.22 each, straight into ServiceM8.
Why childcare work with AJ Results
- You deal with me. No account managers or juniors, the person you speak to does the work.
- Only one centre per area. I never work for your competitor down the road.
- You own everything. Ad accounts, website and data all stay in your name.
- Month to month. No lock-in contracts, you stay because it works.
Questions childcare ask about marketing
We have more than one centre. Do we need separate profiles?
Yes. Each centre should have its own Google Business Profile and its own location page on your website, linked together.
Do Meta Ads work for enrolments?
Yes. Instant forms let parents enquire in a couple of taps, and you can target local parents around each centre.
Can you track tour bookings and waiting list sign-ups?
Yes. Buttons and forms can be tracked, so you know which channel brought in each enquiry.
When should we advertise for next year?
Ahead of enrolment season, when parents start comparing centres. Running ads and keeping your profile active in the lead-up keeps you on their list.
Will you work with other centres near us?
No. I only take on one centre per area.
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Want more childcare work coming in?
Book a free audit. I’ll look at your Google profile, website and ads, and show you exactly where the work is being lost.