Digital marketing for builders in Adelaide
Websites, Meta Ads, Google Ads and local SEO for builders and renovators who want quality enquiries for bigger projects.
Building is a high value, long decision. A website that shows your past projects, a Google Business Profile full of photos and reviews, and Meta Ads that keep you in front of homeowners while they plan all work together. Google Ads then picks up people who are ready to get quotes.
What keeps a builder's pipeline full
A portfolio that sells
Homeowners want to see work like theirs. A website and profile full of real projects builds trust before they call.
Staying top of mind
Renovations and extensions are planned over months. Retargeting keeps you in front of people who have already looked at your work.
Enquiries that fit
Not every enquiry is right for you. Clear service pages and the right targeting bring in the projects you actually want.
How I help builders get more work
Rank in Google Maps for “builder”, “renovations” and “extensions” in your area.
Reach homeowners searching for extensions, granny flats or renovations when they’re ready to get quotes.
Show finished projects to homeowners nearby, then retarget the ones who show interest.
A portfolio website with a page for each service and project galleries, built to turn visitors into enquiries.
The searches worth owning
Different jobs come from different searches. Here’s where I’d focus for builders, job by job.
| Job | How people search | Where to focus |
|---|---|---|
| Home extensions | “home extension builder Adelaide” | Google Ads and website |
| Renovations | “renovation builder [suburb]”, “bathroom renovation” | Local SEO and project pages |
| Granny flats | “granny flat builder Adelaide” | Google Ads |
| New homes | “custom home builder Adelaide” | Website and SEO |
| Decks and pergolas | “pergola builder near me” | Google Ads, ramped up in spring |
| Commercial fit-outs | “commercial builder Adelaide” | Website and Google Ads |
Search examples show typical wording, not exact search volumes. Every area is different, so I check real data for your suburbs before spending a dollar. Meta Ads works differently: it reaches people before they search, which is why it sits in the services above rather than this table.
Results for other local businesses
Here’s what the same approach has done for other local service businesses.
Painter, local SEO. Invisible to the Google Maps top 3 in a week, and 700% ROI from the first job.
Electrician, Meta Ads. 21 leads in a month at $32.22 each, straight into ServiceM8.
Exterior cleaning, Meta Ads. A $3,000+ job in the first week on $11 a day.
Mobile dog wash, local SEO. Calls from Google up 115%, no ads needed.
Why builders work with AJ Results
- You deal with me. No account managers or juniors, the person you speak to does the work.
- Only one builder per area. I never work for your competitor down the road.
- You own everything. Ad accounts, website and data all stay in your name.
- Month to month. No lock-in contracts, you stay because it works.
Questions builders ask about marketing
Do Meta Ads work for builders?
Yes, especially for renovations, extensions and outdoor projects. Photos and video of finished jobs perform well, and retargeting keeps you in front of people while they plan.
Why does my website matter so much?
For a big job, people check you out before they call. Your website is where they see your past projects, your process and your reviews.
How do I cut down on tyre-kickers?
Clear service pages, project examples and an enquiry form that asks about budget, timeframe and location filter out enquiries that aren’t a fit.
Should I be on Google Maps if I work right across Adelaide?
Yes. Set up as a service-area business, list your suburbs, and back it up with project pages from those areas.
Will you work with other builders near me?
No. I only take on one builder per area.
Marketing for other industries
ElectriciansPaintersExterior CleaningPet ServicesMechanicsPlumbersFinance BrokersChildcareLandscaping & IrrigationProperty ManagementSolar InstallersFire SafetyBuilding & Pest InspectorsTutoring & Music LessonsAir Conditioning & HVACRoofing & GuttersConcreting & PavingPest ControlDiesel & Plant MechanicsReal EstatePhysio & Allied HealthCleaningCar Detailing & TintingAll industries
Want more builders work coming in?
Book a free audit. I’ll look at your Google profile, website and ads, and show you exactly where the work is being lost.