Local SEO, Google Ads, Meta Ads and websites for landscapers, garden maintenance and irrigation businesses that want more of the right projects.
Landscaping and irrigation work comes from local searches like “landscaper [suburb]” or “irrigation installation”, and from homeowners who see a finished garden they want. A Google Business Profile packed with project photos, a website with a page for each service and suburb, and seasonal Meta Ads work well together.
A finished garden is your best ad. Real before and after photos on your profile and website do most of the convincing.
Spring makeovers, summer irrigation checks and autumn planting. Marketing that follows the seasons keeps work steady.
Most landscapers want work close to home. Ranking in the suburbs you actually want to travel to cuts down dead time on the road.
Rank in Google Maps for landscaping, garden and irrigation searches in the suburbs you want to work in.
Reach homeowners searching for a landscaper or irrigation installer right now, with budget kept to your service area.
Show finished gardens to homeowners nearby, timed for spring and summer when people are planning outdoor projects.
A website with a page for each service, from landscape design to irrigation repairs, plus suburb pages for the areas you cover.
Different jobs come from different searches. Here’s where I’d focus for landscapers, job by job.
| Job | How people search | Where to focus |
|---|---|---|
| Landscape design and construction | “landscaper [suburb]”, “landscape design Adelaide” | Local SEO and project pages |
| Irrigation installation | “irrigation installation [suburb]”, “garden irrigation system” | Google Ads and service pages |
| Irrigation repairs | “irrigation repairs near me”, “sprinkler repair” | Google Maps |
| Garden maintenance | “garden maintenance [suburb]” | Local SEO |
| Turf and lawns | “turf laying Adelaide”, “instant lawn installation” | Google Ads, ramped up in spring |
| Retaining walls and paving | “retaining wall builder [suburb]” | Service pages and Google Ads |
Search examples show typical wording, not exact search volumes. Every area is different, so I check real data for your suburbs before spending a dollar. Meta Ads works differently: it reaches people before they search, which is why it sits in the services above rather than this table.
I’ve done local SEO for an Adelaide Hills irrigation business, including a website built with suburb pages for each area they service, so they show up where they actually want the work.
Painter, local SEO. Invisible to the Google Maps top 3 in a week, and 700% ROI from the first job.
Electrician, Meta Ads. 21 leads in a month at $32.22 each, straight into ServiceM8.
For your main suburbs, yes, as long as each page is genuinely useful, with local projects and details. Thin copy-paste suburb pages don’t help.
Before and after shots of real projects, taken from the same angle. Upload them to your Google profile regularly and use the best ones on your website and ads.
Ahead of the busy season. Homeowners plan gardens in late winter and spring, so that’s when ads and fresh project photos pay off most.
Yes. Google Ads and Meta Ads can both be limited to your preferred suburbs, and your website and profile can focus on them too.
No. I only take on one landscaping business per area.
ElectriciansPaintersExterior CleaningPet ServicesMechanicsPlumbersBuildersFinance BrokersChildcareProperty ManagementSolar InstallersFire SafetyBuilding & Pest InspectorsTutoring & Music LessonsAir Conditioning & HVACRoofing & GuttersConcreting & PavingPest ControlDiesel & Plant MechanicsReal EstatePhysio & Allied HealthCleaningCar Detailing & TintingAll industries
Book a free audit. I’ll look at your Google profile, website and ads, and show you exactly where the work is being lost.