Digital marketing for roofers in Adelaide
Local SEO, Google Ads, Meta Ads and websites for roofers and gutter businesses that want more restoration, repair and replacement jobs.
Roofing work comes in two waves: urgent repairs after storms, and planned restorations and gutter guard jobs. Google Ads and a strong Google Business Profile catch the urgent searches, while Meta Ads with before and after photos bring in the planned work.
What keeps a roofer's schedule full
Storm season
Leak and storm damage searches spike after bad weather. Being ready to show up on those days brings in urgent work.
Big visual jobs
Roof restorations look dramatic before and after. Those photos sell the next job.
Add-on work
Gutter guard, gutter replacement and whirlybirds are easy add-ons when you’re already on the roof.
How I help roofers get more work
Rank in Google Maps for roof repair, restoration and gutter searches in your suburbs.
Show up for urgent leak and storm damage searches, and for homeowners comparing restoration quotes.
Show before and after roof restorations to homeowners in your suburbs.
The searches worth owning
Different jobs come from different searches. Here’s where I’d focus for roofers, job by job.
| Job | How people search | Where to focus |
|---|---|---|
| Roof leaks | “roof leak repair [suburb]”, “roofer near me” | Google Ads and Google Maps |
| Roof restoration | “roof restoration Adelaide” | Google Ads and service pages |
| Re-roofing | “re-roofing [suburb]”, “colorbond roof replacement” | Service pages and SEO |
| Gutters | “gutter replacement [suburb]” | Local SEO |
| Gutter guard | “gutter guard installation Adelaide” | Google Ads |
| Storm damage | “storm damage roof repair” | Google Ads, ramped up after storms |
Search examples show typical wording, not exact search volumes. Every area is different, so I check real data for your suburbs before spending a dollar. Meta Ads works differently: it reaches people before they search, which is why it sits in the services above rather than this table.
Results for other local businesses
Here’s what the same approach has done for other local service businesses.
Painter, local SEO. Invisible to the Google Maps top 3 in a week, and 700% ROI from the first job.
Electrician, Meta Ads. 21 leads in a month at $32.22 each, straight into ServiceM8.
Exterior cleaning, Meta Ads. A $3,000+ job in the first week on $11 a day.
Mobile dog wash, local SEO. Calls from Google up 115%, no ads needed.
Why roofers work with AJ Results
- You deal with me. No account managers or juniors, the person you speak to does the work.
- Only one roofer per area. I never work for your competitor down the road.
- You own everything. Ad accounts, website and data all stay in your name.
- Month to month. No lock-in contracts, you stay because it works.
Questions roofers ask about marketing
Can Google Ads be turned up after a storm?
Yes. Budgets can be lifted quickly when storm damage searches spike, and brought back down once things settle.
What photos should a roofer use?
Before and after shots of the same roof, plus close-ups of the detail work. Drone shots work well too.
Should I show my insurance work?
If you do insurance repairs, a page explaining how you work with insurers helps homeowners with storm damage choose you.
Do roofers need a website?
For bigger jobs like restorations and re-roofs, yes. Homeowners check your past work and reviews before they call.
Will you work with other roofers near me?
No. I only take on one roofer per area.
Marketing for other industries
ElectriciansPaintersExterior CleaningPet ServicesMechanicsPlumbersBuildersFinance BrokersChildcareLandscaping & IrrigationProperty ManagementSolar InstallersFire SafetyBuilding & Pest InspectorsTutoring & Music LessonsAir Conditioning & HVACConcreting & PavingPest ControlDiesel & Plant MechanicsReal EstatePhysio & Allied HealthCleaningCar Detailing & TintingAll industries
Want more roofers work coming in?
Book a free audit. I’ll look at your Google profile, website and ads, and show you exactly where the work is being lost.