Digital marketing for property managers in Adelaide
Local SEO, Google Ads, Meta Ads and websites for property management businesses that want more landlords handing over the keys.
Landlords looking for a new property manager search things like “property management [suburb]” or “property manager near me”, then compare reviews. A strong Google Business Profile, suburb pages and a simple rental appraisal offer turn those searches into landlord enquiries.
What grows a rent roll
Landlord trust
Landlords are handing over a major asset. Reviews from other landlords, clear fees and a real team matter.
A clear first step
A free rental appraisal is an easy yes for a landlord who’s unhappy with their current manager or leasing for the first time.
Owning your suburbs
Property management is local. Being the name that shows up in your core suburbs builds the rent roll over time.
How I help property managers get more work
Rank in Google Maps for property management searches in the suburbs where you want to grow your rent roll.
Show up when landlords search for a new property manager or a rental appraisal.
A website with suburb pages, clear information for landlords and an easy rental appraisal form.
The searches worth owning
Different jobs come from different searches. Here’s where I’d focus for property managers, job by job.
| Job | How people search | Where to focus |
|---|---|---|
| Switching managers | “property management [suburb]”, “change property manager” | Local SEO and Google Ads |
| Rental appraisals | “rental appraisal [suburb]”, “how much rent can I get” | Google Ads and an appraisal page |
| First time landlords | “property manager for investment property” | Service pages and SEO |
| General searches | “property manager near me” | Google Business Profile |
| Holiday and short stay | “short stay management Adelaide” | A dedicated service page |
| Commercial property | “commercial property management Adelaide” | Website and Google Ads |
Search examples show typical wording, not exact search volumes. Every area is different, so I check real data for your suburbs before spending a dollar. Meta Ads works differently: it reaches people before they search, which is why it sits in the services above rather than this table.
Results for other local businesses
Here’s what the same approach has done for other local service businesses.
Painter, local SEO. Invisible to the Google Maps top 3 in a week, and 700% ROI from the first job.
Electrician, Meta Ads. 21 leads in a month at $32.22 each, straight into ServiceM8.
Exterior cleaning, Meta Ads. A $3,000+ job in the first week on $11 a day.
Mobile dog wash, local SEO. Calls from Google up 115%, no ads needed.
Why property managers work with AJ Results
- You deal with me. No account managers or juniors, the person you speak to does the work.
- Only one property management business per area. I never work for your competitor down the road.
- You own everything. Ad accounts, website and data all stay in your name.
- Month to month. No lock-in contracts, you stay because it works.
Questions property managers ask about marketing
What should a property manager offer in ads?
A free rental appraisal works well. It’s low commitment for the landlord and starts a conversation about managing the property.
Do landlords really read Google reviews?
Yes. A landlord choosing a manager will usually check reviews first, so a steady flow of reviews from happy landlords matters.
Should we have suburb pages?
For the suburbs you want to grow in, yes. Each page should cover local rental information and why landlords there choose you.
Can you track how many appraisal requests come from Google?
Yes. Forms and calls are tracked, so you can see which channel brought in each landlord enquiry.
Will you work with other property managers near us?
No. I only take on one property management business per area.
Marketing for other industries
ElectriciansPaintersExterior CleaningPet ServicesMechanicsPlumbersBuildersFinance BrokersChildcareLandscaping & IrrigationSolar InstallersFire SafetyBuilding & Pest InspectorsTutoring & Music LessonsAir Conditioning & HVACRoofing & GuttersConcreting & PavingPest ControlDiesel & Plant MechanicsReal EstatePhysio & Allied HealthCleaningCar Detailing & TintingAll industries
Want more property managers work coming in?
Book a free audit. I’ll look at your Google profile, website and ads, and show you exactly where the work is being lost.