Digital marketing for real estate agents in Adelaide
Meta Ads, Google Ads, local SEO and websites for real estate agents who want more appraisal requests and more listings.
Listings start with appraisals. Meta Ads with a simple free appraisal offer reach local homeowners before they talk to another agent, Google Ads catch people searching “how much is my house worth”, and a strong Google Business Profile with reviews from past sellers builds trust.
What keeps an agent's listings coming
Appraisal requests
A free appraisal is the first step to a listing. More appraisals in your patch means more listings.
Being the local name
Sellers want an agent who knows their suburb. A consistent presence in your area builds that over time.
Reviews from sellers
Past sellers vouching for you is the strongest proof you can have.
How I help real estate agents get more work
Rank in Google Maps for real estate agent searches in your suburbs.
Show up when homeowners search for an appraisal or what their home is worth.
Run appraisal campaigns to homeowners in your patch, branded or unbranded, depending on what you need.
A website with suburb pages, recent sales and an easy appraisal request form.
The searches worth owning
Different jobs come from different searches. Here’s where I’d focus for real estate agents, job by job.
| Job | How people search | Where to focus |
|---|---|---|
| Appraisals | “free property appraisal [suburb]” | Google Ads and an appraisal page |
| Home value | “how much is my house worth [suburb]” | Google Ads |
| Choosing an agent | “best real estate agent [suburb]” | Google Business Profile and reviews |
| Selling | “sell my house [suburb]” | Local SEO |
| Suburb research | “[suburb] property market” | Suburb pages and SEO |
| General searches | “real estate agent near me” | Google Business Profile |
Search examples show typical wording, not exact search volumes. Every area is different, so I check real data for your suburbs before spending a dollar. Meta Ads works differently: it reaches people before they search, which is why it sits in the services above rather than this table.
Results for other local businesses
Here’s what the same approach has done for other local service businesses.
Painter, local SEO. Invisible to the Google Maps top 3 in a week, and 700% ROI from the first job.
Electrician, Meta Ads. 21 leads in a month at $32.22 each, straight into ServiceM8.
Exterior cleaning, Meta Ads. A $3,000+ job in the first week on $11 a day.
Mobile dog wash, local SEO. Calls from Google up 115%, no ads needed.
Why real estate agents work with AJ Results
- You deal with me. No account managers or juniors, the person you speak to does the work.
- Only one agent per area. I never work for your competitor down the road.
- You own everything. Ad accounts, website and data all stay in your name.
- Month to month. No lock-in contracts, you stay because it works.
Questions real estate agents ask about marketing
Do Meta Ads work for appraisals?
Yes. A simple appraisal offer targeted to homeowners in your suburbs can bring in a steady flow of appraisal requests.
What is an unbranded appraisal campaign?
Ads that offer a free appraisal without leading with your agency’s branding, so homeowners respond to the offer rather than the brand. You then follow up as the agent.
Does an agent need their own Google profile?
It helps. A profile with reviews from past sellers is a strong reason for a homeowner to call you.
Should I have suburb pages?
For your core suburbs, yes, with recent sales and local market insight. That helps both rankings and trust.
Will you work with other agents near me?
No. I only take on one agent per area.
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Want more real estate agents work coming in?
Book a free audit. I’ll look at your Google profile, website and ads, and show you exactly where the work is being lost.